In 2009, he created Middle Boop studio. In his first year of business he managed to win Unilever and HSBC as clients.
He also gives talks, lectures and conferences all over the world, and writes for the likes of Computer Arts and Design Week, having been judge on panels for D&AD (including black pencil,) Cannes Young Lions and Creative Circle.
His recent side hustle, Weird World Cup, beermat project gained global recognition, selling the beermats all over the world, earning thousands for charity and even being recognised by Crystal Palace, the team he has supported his whole life.
